Achieving Peak Performance
Achieving Peak Performance: Education Without Motivation Serves No Useful
by Dr. Alan Zimmerman
Motivation is not enough. If you motivate an idiot, all you have is a
Education alone is not enough either. Many "educated" individuals achieve very
little on or off the job. They know what to do, and they know how to do it. The
problem is they're not motivated enough to do much about it.
The Gallup organization once analyzed its massive database and determined that
ABOUT HALF (55 percent) OF TODAY'S EMPLOYEES HAVE NO ENTHUSIASM FOR THEIR WORK.
Gallup labeled these people as "not engaged." In other words, they didn't have
much loyalty to their organization or much desire to improve their job
performance. It found that one in five (19 percent) were so negative about their
jobs that they actually poisoned the workplace. In fact, when those employees
called in sick, their organizations were more productive and efficient.
You may think, "Big deal. So what if some of our employees are not fully
motivated?" It is a big deal. Their lack of motivation is costing your
organization big bucks.
Gallup estimated that if companies could get 3.7 percent more work out of each
employee, the equivalent of 18 more minutes of work each eight-hour shift, the
gross domestic product in the United States would swell by $355 billion, twice
the GDP of Greece.
In today’s competitive world, THE REALLY SUCCESSFUL PERSON IS NOT ONLY
EDUCATED, BUT ALSO MOTIVATED.
If you're educating or training your employees, but you're not motivating them
to use what they learn, you're wasting your time and your money.
The famous author, William Butler Yeats, said it quite well: "Education is not
filling a bucket but lighting a fire." A more contemporary figure, Kevin
Roberts, the CEO of Saatchi & Saatchi, says, "In the 21st century, organizations
have to achieve peak performance through inspiration by unleashing the power of
their people -- not by teaching them, not by managing them, but by inspiring
If you educate and motivate your staff, you'll see an increase in
productivity, efficiency, effectiveness and ultimately an increase in profits.
The Mercedes Benz plant in South Africa learned that. For a long time, the
managers said their quality problems were due to an unmotivated, lazy workforce.
That's why it took them two weeks to make a car that had 70 defects. By
contrast, the Mercedes Benz plant in Europe could turn out a car in one week
that had only fourteen defects.
Then, a fortunate accident occurred. After a year of suffering with productivity
and quality problems, it just so happened that a car was being made for
liberator and president Nelson Mandela. No particular mention or fanfare was
made. The vehicle simply went through the assembly line with a tag on it that
read, "For Mr. Mandela."
To the managers’ amazement, the car was completed in one week and had only ten
minor problems. A light bulb went off in the managers' heads. Their workers were
capable. They were educated enough to do the job and do it well. They had simply
not been motivated enough to give their very best. It was at that point that the
Mercedes leadership learned that they had to engage their workers' hearts, not
just their hands.
Are you doing that in your organization? You're buying your employees' time. Are
you also getting their hearts and minds?
Education plus motivation will not only help your organization make more
money, but it will also save you a lot of money.
When I was speaking at a construction company, the CEO asked his employees a
question. He asked, "What does it cost to put a piece of plywood on the floor?
How much does it cost in terms of time and money?” The employees answered,
"About ten minutes and twenty dollars."
The CEO replied, "Yes and no." He said that's what it would have cost if the job
had been done right. Unfortunately, an employee slapped down the plywood poorly
and didn't cover a hole properly. The ensuing lawsuit cost the company $450,000.
The employee was educated. He knew what to do, but he wasn't motivated enough to
do it right.
Here Are My Top 3 Tips To Motivating & Engaging Your Staff’s Hearts:
1. Take a look at the training you’re offering employees. Is it really
motivating them? As a speaker, I find that many people in my audiences are quite
well educated. They're filled with knowledge. However, sometimes they don't have
enough motivation to use all the knowledge they possess.
2. Listen to what your colleagues are saying when they hear about an upcoming
seminar. Do you hear groans and complaints about having to go? Or do you hear
comments of excitement, as people can't wait for it to begin? What you hear will
tell you how successful your past classes have been in motivating people.
3. If you're not hearing almost unanimous excitement, re-examine the education
you're offering and re-examine those who are leading it. One bad class or one
poor instructor can leave a negative legacy for a long time to come.
So you see … education without motivation serves no useful purpose.
Best-selling author and Hall of Fame professional speaker, Dr. Alan Zimmerman
has taught more than one million people in 48 states and 22 countries how to get
and stay motivated all the time … no matter what. In his award-winning program,
“THE JOURNEY TO THE EXTRAORDINARY,” Dr. Zimmerman outlines the 12 steps you must
take to achieve peak performance. For a FREE GUIDED TOUR of the 12 steps go to: