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Smallbiz Articles » Small Business Experts » Steven Van Yoder, Related Small Business Articles


 
Marketing In A Virtual World
Article Summary: This Is The Age Of The Virtual Customer. Yet, Although The Internet Has Made It Perfectly Reasonable To Land A Major Client You've Never Met In-person, It Has Also Created New Expectations Among Consumers.
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The Brand Called You
Article Summary: Every Company Has A Reputation. Everyone You Meet Will Form An Opinion About Your Company, Even If They Have Not Done Business With You Yet. The Challenge Is To Manage Your Reputation So That The Opinion That People Have Of You Is Positive. This Is What Creates A Brand.
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Cause-Related Marketing
Article Summary: Altruism. Corporate Responsibility. Philanthropy. These Are Often Used To Describe Cause-related Marketing, An Activity In Which Businesses Join With Charities Or Causes To Market An Image, Product, Or Service For Mutual Benefit.
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Into The Limelight
Article Summary: There Are Millions Of Small Businesses Vying For Our Attention. Yet, Because The Marketplace Is More Discriminating And Skeptical, It's Hard To Get Noticed. To Enjoy The Greatest Return On Your Marketing Efforts, You Need To Rise Above The Crowd. You Need An Edge Over The Competition.
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The Elements of Expertise
Article Summary: Slightly Famous Marketing Strategy: Target Your Best Prospects, And Boost Your Visibility And Credibility, By Becoming A Recognized Expert Within That Community.
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How To Get Slightly Famous in Print
Article Summary: Getting Slightly Famous In Print Media Means Reaching A Larger Audience, Rather Than Relying Entirely On Human Contact.
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How to Use Public Speaking to Attract Clients
Article Summary: Speaking Is A Marketing Strategy You Can Immediately Embrace To Get In Front Of Potential Customers. Speaking Puts You Within Handshaking Distance Of Your Best Prospects, Many Times Helping You Close Sales Before You Leave The Room.
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How to Use Public Speaking to Attract Clients
Article Summary: Speaking Is A Marketing Strategy You Can Immediately Embrace To Get In Front Of Potential Customers. Speaking Puts You Within Handshaking Distance Of Your Best Prospects, Many Times Helping You Close Sales Before You Leave The Room.
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Should You Write a Book?
Article Summary: More And More Business People Are Realizing The Power Of Writing A Book To Catapult Their Businesses To A Higher Level. Speakers, Consultants, Coaches, Therapists And Other Small Business Owners Are Learning That Publishing A Book Is One Of The Most Powerful Marketing Strategies Available.
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6 Steps To Get Slightly Famous
Article Summary: The best clients and customers are those who seek you out because they have already heard of you. "6 Steps to Get Slightly Famous" shows how to build visibility and credibility by positioning yourself as a valuable resource and mini-celebrity within your target market.
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