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Smallbiz Articles » Small Business Experts » C J Hayden, Related Small Business Articles


 
Publish or Perish
Article Summary: The Axiom "publish Or Perish" Doesn't Just Apply In The Academic World. For Independent Professionals, Publishing Articles, White Papers, And How-to Manuals Accelerates Your Ability To Gain Clients.
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Don't Wait for Tax Time to Look at the Bottom Line
Article Summary: A Curious Thing Happens To Entrepreneurs In The Spring Of Every Year. They Wake Up One Day And Realize They Had Better Figure Out How Much Money They Made Last Year So They Can Pay Their Taxes.
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Cracking the billable hours ceiling
Article Summary: How many of you made as much money as you wanted to last year? What would you say is the cause of this gap between your goals and your earnings?
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A POCKET FULL OF BUSINESS CARDS
Article Summary: This Is About Keeping Track Of Your Prospective Clients And Referral Source When You Got Their Business Cards.
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From Prospect to Client in Thirty Seconds
Article Summary: The Process Of Converting A Prospect To A Client Can Seem Like It Takes Forever.the Fastest Way To Turn A Prospect Into A Client May Be Simply To Change How You Think About Them.
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Being Unique is a Good Thing... Isn't It?
Article Summary: Entrepreneurs Are Frequently Advised To "be Unique" In Their Marketing. The Basic Idea Is To Stand Out In A Crowded Marketplace.
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LACK OF BUSINESS ISN'T ALWAYS THE PROBLEM
Article Summary: When You're Just Starting Out In Business, It's A Safe Bet That You Need More Clients. But What If You Have Been Up And Running For A While, And You're Still Not Making As Much Money As You Would Like? You May Be In The Habit Of Thinking That Attracting New Clients Is The Answer, But This Isn't Always The Case.
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Seven Easy Steps to Follow-up by Phone
Article Summary: This Article Lists Down Steps On How To Make An Effective Follow-up Call To Your Initial Contacts Or Mailings
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Selling to the Bottom Line
Article Summary: Have You Ever Wondered Why People Don't Respond To Your Sales Attempts & Marketing Messages, Here's The First Place To Look--are You Selling Something That People Are Willing To Spend Money On?
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Making Time for Marketing
Article Summary: There Are Many Ways To Include Marketing Activities In Your Busy Life, Instead Of Wishing You Had More Time For Marketing. Make Marketing A Part Of The Time You Are Already Spending.
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Understanding the corporate buyer
Article Summary: Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of repeat business worth many billable hours at respectable rates.
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What's Your Business Model?
Article Summary: Your Business Model Is Your Plan For How You Will Generate Sufficient Revenue To Meet Your Expenses And Earn A Profit. The Real Solution May Be To Choose A New Business Model.
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Turning Your Services into a Product
Article Summary: To Determine Which Of Your Services Would Be Best To Turn Into A Product, Consider What Your Target Market Most Often Wants From You.
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Changing Your Position When There's Competition
Article Summary: Your Market Position Is The Place You Occupy In The Mind Of Your Prospective Clients. It's How They Think Of You As Compared To Your Competitors.
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Marketing or Selling -- Which is more important?
Article Summary: The Way To Win The Marketing Game Is Not To Collect The Most Leads; It's To Make The Most Sales. Marketing Activities That Increase Your Number Of Sales Are Good, And Activities That Don't Are Bad, Even If They Bring In Plenty Of Leads.
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