Small Biz Articels .com - Small Business Articles
To bookmark this page click here in Explorer -OR-  press Ctrl and D in Netscape or Firefox   Email this page to friends   Your Favorites SearchMain Page 

Small Biz Articles » Marketing and Sales » Market Research » Rate/Review - Recommend


Top Ten Questions to Ask Yourself When Selecting Your Target Market

Target Market is defined as the group to which you aim your marketing efforts. The
more clearly you define and understand your market, the better you can market directly to
that group. Talk their language, answer their problems, and show that your really “get”
them and they are more likely to do business with you. Just because you market to one
group however doesn’t mean you have to turn away business from another group. Your
product or service may be appropriate for many groups but your marketing will be more
effective if you market directly to one at a time.

1. What are the demographics of my market? What are the measurable statistics that I
know about my market such as age, income or occupation?

2. What are the psychographics of my market? What are the lifestyle preferences of
my market? Are they all music lovers, golfers, or condo owners?

3. Is this a group I enjoy working with and/or find fascinating? If I have to spend a
lot of time with this group will I be bored or repelled by it?

4. What kind of connection do I have to this market so I know it well? Am I part of
the market myself or have I been part of it in the past? Do I have family and friends that
are part of it?

5. What are the professional organizations, clubs, or activities that my target market
frequents? I want to be able to find my market and talk to them directly. Do I know
where to go?

6. What newspapers, magazines or websites does my market enjoy? If I want to stay
in touch with the market ongoing then I need to know what this group is reading.

7. Do I understand the problems that my market faces? Will my product or service
solve a problem for them?

8. Do I know the language that this market uses? Knowing the vocabulary of my
market gives me more credibility.

9. Do I know what attracts this group? How do I let this group know about my
product or service? What will get their attention?

10. Do I know who influences this group? Who are the people respected by this
group? What are they advocating and can I align my product or service in some way
with them?

This article was submitted by - Alvah Parker Please Rate/Review this Article - Recommend it to friends

Selling Your Business Is Not As Easy As You Thought
You Begin To Realize That Selling A Business For A Price You Deem Fair And Equitable Isn't Guaranteed. In Fact, The Shocking Statistic From My Research Highlights That 75% Of Businesses That Go To The Market Do Not Sell.

Successfully Adding A Service To Your Business
Ten tips to consider before adding a new service to your business.

Book Summary: EVEolution
Understanding Women –Eight Essential Truths that Work in Your Business and Your Life

Disclaimer: Ten Questions to Ask Yourself When Selecting Your Target Market & Market Research related small business articles and small business information provided on this web site is not to be construed as business advice from the website Small Biz - or from the corresponding author who posted this article on our website. Market Research articles on our website were submitted by various small business owners, entrepreneurs, authors, business experts, accountants, lawyers and other business professionals, but we do not verify the authenticity and the accuracy of information submitted and we are not responsible for any errors or inaccuracies. Please consult with one of the small business administration or small business development officers in your local SBA-SBDC centers, or with an attorney, accountant, a small business expert/advisor, to obtain proper business advice and accurate information for answers related to any specific questions you may have with regards to your small business issues.
Your use of this website constitutes acceptance of the site Terms & Disclaimers.
Copyright © 1998-Current, Smallbiz ArticlesSM and affiliates. All rights reserved.