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Target Market is defined as the group to which you aim your marketing efforts. The
more clearly you define and understand your market, the better you can market directly to
that group. Talk their language, answer their problems, and show that your really “get”
them and they are more likely to do business with you. Just because you market to one
group however doesn’t mean you have to turn away business from another group. Your
product or service may be appropriate for many groups but your marketing will be more
effective if you market directly to one at a time.
1. What are the demographics of my market? What are the measurable statistics that I
know about my market such as age, income or occupation?
2. What are the psychographics of my market? What are the lifestyle preferences of
my market? Are they all music lovers, golfers, or condo owners?
3. Is this a group I enjoy working with and/or find fascinating? If I have to spend a
lot of time with this group will I be bored or repelled by it?
4. What kind of connection do I have to this market so I know it well? Am I part of
the market myself or have I been part of it in the past? Do I have family and friends that
are part of it?
5. What are the professional organizations, clubs, or activities that my target market
frequents? I want to be able to find my market and talk to them directly. Do I know
where to go?
6. What newspapers, magazines or websites does my market enjoy? If I want to stay
in touch with the market ongoing then I need to know what this group is reading.
7. Do I understand the problems that my market faces? Will my product or service
solve a problem for them?
8. Do I know the language that this market uses? Knowing the vocabulary of my
market gives me more credibility.
9. Do I know what attracts this group? How do I let this group know about my
product or service? What will get their attention?
10. Do I know who influences this group? Who are the people respected by this
group? What are they advocating and can I align my product or service in some way
|This article was submitted by - Alvah Parker||Please Rate/Review this Article - Recommend it to friends|
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