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Public Relations is one of many different forms of marketing - like there are different forms of weapons, used for different purposes, PR is one of the marketing weapons that needs to be used in the right way in order to be effective.

Within the UK there are several thousand public relations companies so how do you find the right one? The right one, would be qualified under the following criteria in our option:

1/ A PR agency that is local
2/ A PR agency that is able to get results.
3/ A PR agency that is experienced in your industry

As a resource, we always advise companies to work with a local PR agency, as it makes communication easier. With the dawning of the internet age, many companies are relying heavily on e-mail and web based contact so the personal touch has got lost a little. We consider the need for a client to have a personal relationship with their agency to be very important as you are placing a lot of trust in the agency to do a good job for you and in some cases spending a lot of money. As such, good communication is needed and if the PR agency is local they are more likely to get results if they are meeting with you regularly.

This leads into the next criteria getting results. If you meet with an agency regularly, they are more likely to push for results if they look into your eyes and have to explain their work and spend of your money. We advise setting up a game plan or battle plan with the agency, based over 3 months for the PR agency to prove themselves and show you the results that they can generate.

We always advise companies to work with a PR agency that understands their industry and market place. An agency that specialises in the food industry cannot effectively work for a client in the defense industry. As most companies will not turn work away, they may try to get results however a safer route may be to work with an experienced industry specialist.

Public Relations is a good way to let a very wide and diverse group about your news and growth. PR can be targeted, by targeting specific publications or news mediums or can be very universal by targeting very general sources and publications.

We can help provide free quotes and advise in order to help steer you in the right direction.

If you would like to get ideas and quotes together from local PR agencies, just let us know.


 
This article was submitted by - dave blackburn Please Rate/Review this Article - Recommend it to friends

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