Small Biz Articels .com - Small Business Articles
To bookmark this page click here in Explorer -OR-  press Ctrl and D in Netscape or Firefox   Email this page to friends   Your Favorites SearchMain Page 

Small Biz Articles » Advertising and Media » PR » Rate/Review - Recommend


Public Relations is one of many different forms of marketing - like there are different forms of weapons, used for different purposes, PR is one of the marketing weapons that needs to be used in the right way in order to be effective.

Within the UK there are several thousand public relations companies so how do you find the right one? The right one, would be qualified under the following criteria in our option:

1/ A PR agency that is local
2/ A PR agency that is able to get results.
3/ A PR agency that is experienced in your industry

As a resource, we always advise companies to work with a local PR agency, as it makes communication easier. With the dawning of the internet age, many companies are relying heavily on e-mail and web based contact so the personal touch has got lost a little. We consider the need for a client to have a personal relationship with their agency to be very important as you are placing a lot of trust in the agency to do a good job for you and in some cases spending a lot of money. As such, good communication is needed and if the PR agency is local they are more likely to get results if they are meeting with you regularly.

This leads into the next criteria getting results. If you meet with an agency regularly, they are more likely to push for results if they look into your eyes and have to explain their work and spend of your money. We advise setting up a game plan or battle plan with the agency, based over 3 months for the PR agency to prove themselves and show you the results that they can generate.

We always advise companies to work with a PR agency that understands their industry and market place. An agency that specialises in the food industry cannot effectively work for a client in the defense industry. As most companies will not turn work away, they may try to get results however a safer route may be to work with an experienced industry specialist.

Public Relations is a good way to let a very wide and diverse group about your news and growth. PR can be targeted, by targeting specific publications or news mediums or can be very universal by targeting very general sources and publications.

We can help provide free quotes and advise in order to help steer you in the right direction.

If you would like to get ideas and quotes together from local PR agencies, just let us know.

This article was submitted by - dave blackburn Please Rate/Review this Article - Recommend it to friends

ncrease Your Bottom Line With Sales Training That Sticks
Why Are Sales Training Programs So Often Unsuccessful? The Typical Company Spends Tens Of Thousands To Hundreds Of Thousands Of Dollars To Put Its Entire Sales Force Through The Latest, Hottest Sales Training Program Touted To Increase Its Bottom Line Numbers.

No Brainers
There Are Lots Of Ways To Improve Your Team's Performance At Tradeshows- It's Difficult To Even Count The Myriad Ways, What's Not Difficult Is To Realize That Some Of These Improvement Methods Come With Hefty Price Tags. Don't Despair.

Advertising with Articles: How Important is it for an Online Business's Success
Advertisement is the best and the most effective way to generate awareness and popularity to any product you want to sell. Although some claim...

Disclaimer: Public Relations - Findiing the right agency & PR related small business articles and small business information provided on this web site is not to be construed as business advice from the website Small Biz - or from the corresponding author who posted this article on our website. PR articles on our website were submitted by various small business owners, entrepreneurs, authors, business experts, accountants, lawyers and other business professionals, but we do not verify the authenticity and the accuracy of information submitted and we are not responsible for any errors or inaccuracies. Please consult with one of the small business administration or small business development officers in your local SBA-SBDC centers, or with an attorney, accountant, a small business expert/advisor, to obtain proper business advice and accurate information for answers related to any specific questions you may have with regards to your small business issues.
Your use of this website constitutes acceptance of the site Terms & Disclaimers.
Copyright 1998-Current, Smallbiz ArticlesSM and affiliates. All rights reserved.