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OVERCOMING YOUR BIGGEST MARKETING OBSTACLE
By Charlie Cook

At times, no matter what you do your marketing is stuck and
you're not attracting new clients quickly enough. It doesn't
seem to make a difference how much time or money you put
into it, its like you are driving in slow motion. You just
seem to be spinning your wheels and not getting any traction
to move your business forward as quickly as you'd like.

What is it that's keeping you from growing your business and
your revenue?

IS THE ECONOMY LIMITING YOUR BUSINESS? Possibly but unlike
many large corporations that get hammered by economic
trends, independent professionals and small business owners
don't need mass movements of clients to be successful. Most
small businesses need a few hundred or few thousand clients
to do very well. You just have to do a better job of
marketing than your competitors to bring them in.

IS THE LACK OF MONEY TO SPEND ON MARKETING LIMITING YOUR
BUSINESS? The most successful independent professionals
spend very little on marketing relative to profits. They
utilize email, referrals, and other marketing tactics to
get attention, build trust and attract clients.

IS THE LACK OF TIME THE PROBLEM WITH YOUR MARKETING? If you
run your own business, there is never enough time in the day
to accomplish everything you need to do. But the people who
make the time for marketing see their businesses grow.

Let's face it; your biggest marketing obstacle is you: your
perceptions/ attitudes, behavior and organization.

Common problems that may be holding your marketing back:
* Not enjoying marketing yourself and your business.
* Not having a marketing strategy or plan
* Not integrating marketing into your daily schedule.
* Taking over two minutes to describe how you solve clients
problems.
* Spending too much on promotional campaigns without testing
your copy or inexpensive tactics first.
* Talking too much and not listening to prospects.
* Not giving away helpful ideas to prospects in order to build
trust and establish yourself as the expert who can solve their
problems.
* Not regularly contacting prospects.
* Forgetting to provide prospects with offers they can't refuse.

Are you stuck by your own thinking, your behaviors or your
perceptions about your marketing and what is or isn't possible?

GIVE YOUR MARKETING A CHANCE
The good news is that if you are your biggest marketing
obstacle you can easily become your biggest marketing asset.
Take the following steps to change your marketing behaviors
and perceptions and give your marketing a chance.

Goals - Write down goals for your business and for your
marketing. Studies show that people who commit to written
goals are more successful, often making ten times as much
money as those who don't.

Knowledge - Leverage all you know about your business to
provide prospects and clients with a steady stream of ideas
they can use. In this way you demonstrate your expertise
and stand out from the competition.

Money - Spend as little as possible on marketing, but do
expect to spend money relative to the returns you anticipate.
For example if you are an independent consultant and want
to grow your business to two hundred or three hundred
thousand dollars in revenue per year you will need to spend
some money on your marketing effort.

Time - Schedule a meeting with yourself every week to
review your marketing strategy, look at what is and isn't
working and write your next ad or article. Your most
important job is to market your business and then to
deliver the services and products. Make sure the way you
spend your time reflects this.

Get out of your own way to improve your marketing and
attract more clients. Change your marketing actions and
perceptions. If you don't have it, get the marketing
knowledge you need and make good use of the time and
money you do have. When you remove the obstacles to
your marketing you'll find your business gaining traction
and clients.
-
2003 In Mind Communications, LLC. All rights reserved.

*****
The author, Charlie Cook, helps independent professionals
and small business owners who are struggling to attract
more clients and grow their businesses. To get the
free marketing guide, '7 Steps to Get More Clients
and Grow Your Business' visit
www.charliecook.net or write ccook@charliecook.net


 
This article was submitted by - Charlie Cook Please Rate/Review this Article - Recommend it to friends

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