Small Biz Articels .com - Small Business Articles
 
To bookmark this page click here in Explorer -OR-  press Ctrl and D in Netscape or Firefox   Email this page to friends   Your Favorites SearchMain Page 




Small Biz Articles » Marketing and Sales » Marketing » Rate/Review - Recommend

 



аЯрЁБс>ўџ -/ўџџџ,џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџьЅСQ@ №ПОbjbj˜Э˜Э "&њЇњЇОџџџџџџˆ2222222Fjjjj v F— ЖŽŽŽŽŽiii       $M RŸ < 2|ii||< 22ŽŽлQ <<<|2Ž2Ž <| <&<b22bŽ‚ 0їсiХj|Ќb g 0— b?(
?bFF2222?2bДi0™"<ЛзЅiii< < FF$j2
FFjHow to Write Your News Release Follow this step-by-step process to write and expose your news. Format Call it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda. Add, 'For immediate use'. This implies urgency. It also allows them some choice on when to run it. If the news is date sensitive state 'for use before' or 'for use after'. Fax or mail? If urgent - fax. But to get noticed mail it. They get a lot of junk mail and junk fax. The fax junk looks too much alike. If you mail it you have a chance to get attention with the colour and feel of the paper. Send it on good quality paper with your logo. That could be your letterhead. Don't address it to 'newsroom' or 'editor'. That's the same as 'occupant'. Instead address it to a person. Get their name. Make it easy to read. Maximum one page. Use easy to read font. Twelve point size Times Roman works well. Add a little spice by bolding key names - but sprinkle lightly. Italics draws attention but is hard to read. Use capitals and small letters - don't print the whole thing in capital letters. That is extremely difficult to read. Keep paragraphs and sentences short. Double spacing is best. Make it clear whom the release is from. Lead with city and date of the release. This gives perspective. At the bottom of the page state, 'The end' or '- 30-' Show contact name(s) and phone number(s) clearly at the bottom or top of the page. Make sure those contacts receive a copy of the release and that they will be available and prepared to talk to the press when called. Impress on those contacts that the press need speedy responses to make their deadlines. Content Start with a strong title. A subtitle is not necessary if the title is strong. Study newspaper headings for ideas. Examine the style of the target media you are trying to reach to get ideas. You have only one chance to hook them with the title. If you do not, they will not read any further. One glance at the headline is how they preview the release. There must be words, themes, companies, personalities or issues in the title that slows their glance enough to invite them to read the first paragraph. The first sentence must grab them. Rework that first sentence until the first few words or even the first word pulls the reader in. The first paragraph is important. It should contain your most important message. If they read that far - it is what draws them into the story. Write that first paragraph as if that might be the only paragraph they print. Follow with the next points in order of decreasing importance. Assume that they might chop it after any paragraph. Write each paragraph applying the same approach to your sentences. If they only print one sentence make that the first sentence. Good news releases are not written , they are re-written and re-written. Make it easy to read. Maximum one page. Use easy to read font. Twelve point works well. Add a little spice by bolding key names - but sprinkle lightly. Italics draws attention but is hard to read. Use capitals and small letters - don't print the whole thing in capital letters. That is extremely hard to read. Use many short paragraphs and short sentences. Double spacing is a very good idea. Proof read before you send it. Journalists are especially sensitive to poor grammar and typos. It hurts to read garbage - so they won't. For proof reading help contact Daphne's Editing Service at daphnedit@ureach.com The media will read your release thinking, 'Will this interest my readers, listeners or viewers and is it unique?' It doesn't have to be 'very' unique - just a little. Every January we get news about the first News Year's baby. Because the first one is unique at that time, the second is not news. Relate the news to the reader. Why is it important to the readers, listeners, or viewers of the media? Test for significance by asking, 'So what?' Answer a reporter's key questions: who, what, why, where, when and how. You could even use these questions as sub headings - or as a summary. Use these questions as a quality test before you send it. Quotes are good and more interesting. You might use quotes from company officials, community leaders or customers. When you use a name always state who they are, e.g. National Sales Manager, President and Founder, author of… Use quotes that evoke emotion, create controversy or present a position. Don't introduce too many new names. This confuses readers. Talk about one or two. Write the name in full the first time you use it. After that you can use only the last name. If you want a name to be remembered use it several times in the release. After the Release The reporter(s) may call for more information or to arrange a photograph. Be available. If you are out of the office check your voice messages often. The press has tight deadlines. Don't expect to review the reporter's article before publication. Occasionally they will run the article exactly the way you wrote it - but not often. Once you give them the information they have control. It helps if you have read other articles from the reporter and know their slant and hot buttons. If they use your news release, send them a thank you note. Keep and file all your news releases in sequence - even the ones that did not get action. Clip and save the articles that ran with the release. Study them to find what works with whom and when. See you in the news! Љ George Torok is co-author of the national best-seller, 'Secrets of Power Marketing', Canada's first guide to personal marketing for 'non-marketers'. He delivers seminars & keynotes to corporations and associations across North America. You can reach him at 800-304-1861 For more information about seminars and more marketing tips visit www.Torok.com ci‰L]НО№шншншншйhЏUОhD)ф5B* \ph™hD)фB*phhD)ф5B* CJ\aJph™ О§Оў 1hАа/ Ар=!А"А# $ %Аœ@@ёџ@ NormalCJ_HaJmH sH tH DA@ђџЁD Default Paragraph FontRi@ѓџГR  Table Normalі4ж
l4жaі (k@єџС(No ListО&џџџџР˜0€ООО№8№@ёџџџ€€€ї№’№№0№( №
№№B
№S №ПЫџ ?№џџ“Є”\ж”Є”д(•Є”TсЕЕ=РЛЛJРB*€urn:schemas-microsoft-com:office:smarttags€country-region€9*€urn:schemas-microsoft-com:office:smarttags€place€ `4|‹ARмс   I Z y ~ г и ™ œ ^a!%nqР33333333333333РРџџDaphne DoolingЇхІ!wЄ/88#Ћ4'FD‰LЂkЏVk! &œdŽ9 D Њ
ЉI Ђ^ „ D U" G Oъ|П ёECsV{E=­I=u~"Kю^џhе"С7?Uч{м9v:§,В?,%О>•!-илCьRaЉ)8 RF Kn dy J5! "Ф"[5#ЌB##_#_^$ќp$~$Ё%%Ÿv%"&':'ЮE'LL)Ee)ѓg)‰|)„*гD*fI*к@ъ@џ @№@Ш;@Q@ЬPABUAІ/BћAB§+CЈ>C[tD~DDЮFаWFMGХHьHЖHЛYH˜[HлnHЊI№%Iё5IщQInpJLЫL6O)FOnaPF5QЎ>QдOQё4R':R NRЩOSЖaTgkUŸV5aVГ3W>WdQW`W1XЅUXMYjZ‡+]L^M@^ФV^%5_An_Ч`–a`ЂaybЙ+b€>b–vb^cљen4eYfх_fаh-j[bjСLl8{l mЬJm:mnEynЈKožZpt]pіaqлtqрnr *sРNsЇysЬBtЫ;uйBvI[v•2xэy9,y˜JyŸSyfeyФ"z Cz)#{l}Q}АK})~ŒF~юg~cW*`ВQ€]€а
Q  ‚J‚„„ђ„)N„э…•R…S…†k~†T ‡І'‡!_‡ˆN,ˆ`*‰Гf‰>g‰}‰2 ŠDMŠпZ‹SŒE`’Sf’ž1“Dq•–(D–тT–Ы—4Y—M/™|™Sš‰Q›=R›E-œMWœЮ\œ1cœ&pœД ’7†žЌeŸ‰b ЂЈЃ1MЄƒSЄ[GІQQЇчЈЫ3ЈтGЉеkЉ=Ћj1Ќa\ЌRtЌю;­Ыw­wЎп)ЏВCЏKMЏ*GА5'В& Д*!ДШЗA4З‡ИUpЙ!КЄ2Кы4К *ЛЁ9ОЏUОLuОзMП[zПс}П2PС}VТПhТюWХlХЁЦ“Цч<Ч ШЅ ШВ6Щ HЩfЩ*ЫWЫwmЬkЮПЯЎ!бh-бXEб~UвtdвџoвБrввгo\г д.7дIеНж‰BжWж‘зgNз§Qзыйй~6йo=й=к(лШ@л+yлзнqYн\о(9оњMоп­~п@LрjсRсйIтsuтbу\уD)ф3хb,ч_gч€<шЮ(щ•fъv6ы…8ы-QыРlы№bь}ь)эђDэЦIэЅpэЁzю5яЎ№AK№\ёFђјђeѓ*ѓ'wєЭHѕRNѕaѕIhїБoїEјkMјИPј,-љL<ња6ћrEћќЭQќm§P§t§|ўьeџЌqџџ@€ННwHRRННО@@џџUnknownџџџџџџџџџџџџG‡z €џTimes New Roman5€Symbol3& ‡z €џArial"1ˆ№аhѕƒ’fїƒ’fdZ )dZ )Y№ ДД24dГГ3ƒ№H)№џ?фџџџџџџџџџџџџџџџџџџџџџЫw­џџHow to Write Your News Release Daphne DoolingDaphne Doolingўџр…ŸђљOhЋ‘+'Гй0˜РЬф№ќ  $0
L X dpx€ˆф How to Write Your News Release ow Daphne DoolinguaphaphNormalDDaphne Doolingu1phMicrosoft Word 10.0@Œ†G@žшiХ@*oЧiХdZўџеЭеœ.“—+,љЎ0 hp|„Œ” œЄЌД М шфo) ГA

 How to Write Your News Release Title
ўџџџўџџџ !"#ўџџџ%&'()*+ўџџџ§џџџ.ўџџџўџџџўџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџRoot Entryџџџџџџџџ РF :тiХ0€1TableџџџџџџџџWordDocumentџџџџџџџџ"&SummaryInformation(џџџџDocumentSummaryInformation8џџџџџџџџџџџџ$CompObjџџџџџџџџџџџџjџџџџџџџџџџџџџџџџџџџџџџџџўџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџџўџ
џџџџ РFMicrosoft Word Document
MSWordDocWord.Document.8є9Вq


 
This article was submitted by - George Torok Please Rate/Review this Article - Recommend it to friends

Time To Move Up From the Worn-Out Sales Brochure
Your Potential Clients Need An Education. They Need To Know How You Are Different. Join Me As I....

7 Low Cost Ways for Promoting Your Business
The Article Briefly States That There Are 7 Low Cost Or No Cost Ways To Start Promoting Your Business.

Direct Mail Advertising: A Key Ingredient For Successful Business Growth
In Today's Highly Competitive Economy, It Is Essential That You Promote Your Business With Marketing Materials That Strategically Position Your Business For Increased Customer Traffic, Expansion And Growth.



Disclaimer: How to Write your News Release & Marketing related small business articles and small business information provided on this web site is not to be construed as business advice from the website Small Biz Articles.com - or from the corresponding author who posted this article on our website. Marketing articles on our website were submitted by various small business owners, entrepreneurs, authors, business experts, accountants, lawyers and other business professionals, but we do not verify the authenticity and the accuracy of information submitted and we are not responsible for any errors or inaccuracies. Please consult with one of the small business administration or small business development officers in your local SBA-SBDC centers, or with an attorney, accountant, a small business expert/advisor, to obtain proper business advice and accurate information for answers related to any specific questions you may have with regards to your small business issues.
Your use of this website constitutes acceptance of the site Terms & Disclaimers.
Copyright Љ 1998-Current, Smallbiz ArticlesSM and affiliates. All rights reserved.