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Are your party plan sales down? Before you spend time and money finding new business; try getting in touch with the customers who already use your products or at one time already loved you products, services and opportunity.
It is easier to keep your existing customers than it is to find new ones. Some sales reps have the attitude that once a job is done; it's done; once a product is sold, it's sold, and the relationship with the customer is over. That's short-term thinking.
Best Home Business Customers
Former customers are the best source for future sales, even in businesses where customers make purchases only every few years. After all, satisfied customers talk to others, so they're an important referral source. It can cost twice as much to find a new customer as it does to keep the past customers coming back for more.
Home Party Business Ideas
These simple direct selling business ideas will help you to keep your customers coming back for more.
1. Start A List: Take a few hours to create a list. Start with ALL former customers or clients -- go back at least five years. But don't stop there. Find every customer receipt and host name that ever did business with you. Add anyone who has been -- or might be -- a source of referrals. This includes industry colleagues, suppliers, friends, even some relatives. Go through your address book, your accounts, those business card stacks, and your email inbox to jog your memory.
2. Get In Touch: The best way to connect with customers is by phone. It is a simple way and more personal way to touch base. Also, it is harder for someone to ignore your phone call than it is an email or a letter. Of course, calling takes time, so you may want to limit that to only your most likely prospects. E-mail can also be effective if you make your email personal rather than seeming like spam. Real mail is always more personal. The secret to success is to have a personal connection with each person.
3. Jot down: A Script You don't need a specific reason to contact a former customer. You can tell them the truth, "it's been a while since we've talked, and I'm just touching base. I wanted to see how you've been and if there's anything I can do for you." You'll probably get more sales, however, if you make a specific offer, especially with a significant discount. Always connect with conversation before making the sales pitch. I personally like the “It’s customer service week” at my company approach. Then the perfect question is “how are you enjoying the past purchase that you made?” Always ask for the referral.
4. Stay Committed: Don’t give up after one or two calls. The truth is that 1:10 will say yes. You must really connect, I mean talk to them in order for that statistic to be accurate. Leaving a message or shooting an email off does not count as a real connection. Get started and stay committed because you will always make up in numbers what you lack in skill.
5. Be regular: Plan your commitment to this project. What can your realistically commit to doing each day. It is better to do less more consistently than to do more intermittently. Two calls a day for the rest of your life is a system that will make a huge impact on your business. 25 calls this week and maybe again in a couple months will only impact your business in the short term. Create as consistent plan for your business marketing and it will work.
6. Smile: No one is as excited about your business as you are. A big smile even when talking on the phone will help the person on the other end of the line to feel your enthusiasm. It is important to be sincere and smile so that your enthusiasm comes through.
Direct Selling BusinessSuccess
Businesses never fail, only systems fail. Your best home business will be a success when you create an effective system that consistently reaches out to your existing customers. During the busy times frequently many of us were so busy serving current business that we didn't have the time -- or the need -- to maintain connections with former customers or potential referral sources. Regardless of how well your business is doing, scheduling time and creating a system of constant contact will guarantee future successes. Remember, "word of mouth" advertising doesn't just happen; it has to be cultivated.
|This article was submitted by - Deb Bixler||Please Rate/Review this Article - Recommend it to friends|
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