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by M. H. “Mac” McIntosh
Your boss wants to see evidence that the money and resources invested in the company's business-to-business marketing activities are really paying off. You start to sweat.
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|Disclaimer: B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing Efforts Are Paying Off & Marketing related small business articles and small business information provided on this web site is not to be construed as business advice from the website Small Biz Articles.com - or from the corresponding author who posted this article on our website. Marketing articles on our website were submitted by various small business owners, entrepreneurs, authors, business experts, accountants, lawyers and other business professionals, but we do not verify the authenticity and the accuracy of information submitted and we are not responsible for any errors or inaccuracies. Please consult with one of the small business administration or small business development officers in your local SBA-SBDC centers, or with an attorney, accountant, a small business expert/advisor, to obtain proper business advice and accurate information for answers related to any specific questions you may have with regards to your small business issues.|
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