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Smallbiz Articles » Marketing and Sales » Branding » Page 2, Related Small Business Articles


Building Brand Awareness Through Tradeshows
Article Summary: Branding Is Not A Sales And Marketing Gimmick. Instead It Refines And Defines Corporate Culture And Identity. A Brand Must Have Meaning To Its Consumers, Its Organization And Its Employees.
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The Elements of Expertise
Article Summary: Slightly Famous Marketing Strategy: Target Your Best Prospects, And Boost Your Visibility And Credibility, By Becoming A Recognized Expert Within That Community.
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Slogans: Creating and Using Them In Life, Career andBusiness
Article Summary: Marketing Coach, Catherine Franz, Shares With You All The How-tos In Creating Slogans For Your Life, Your Career, And Your Business.
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The Brand Called You
Article Summary: Every Company Has A Reputation. Everyone You Meet Will Form An Opinion About Your Company, Even If They Have Not Done Business With You Yet. The Challenge Is To Manage Your Reputation So That The Opinion That People Have Of You Is Positive. This Is What Creates A Brand.
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Cause-Related Marketing
Article Summary: Altruism. Corporate Responsibility. Philanthropy. These Are Often Used To Describe Cause-related Marketing, An Activity In Which Businesses Join With Charities Or Causes To Market An Image, Product, Or Service For Mutual Benefit.
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Into The Limelight
Article Summary: There Are Millions Of Small Businesses Vying For Our Attention. Yet, Because The Marketplace Is More Discriminating And Skeptical, It's Hard To Get Noticed. To Enjoy The Greatest Return On Your Marketing Efforts, You Need To Rise Above The Crowd. You Need An Edge Over The Competition.
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Just what are you selling, anyway?
Article Summary: Are You Selling A Microwave--or Convenience? Are You Selling Legal Services--or Peace Of Mind? Figuring Out What You're Actually Selling Will Help You Better Plan, Price And Grow Your Business. Here'a A Way To Do It.
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6 Steps To Get Slightly Famous
Article Summary: The best clients and customers are those who seek you out because they have already heard of you. "6 Steps to Get Slightly Famous" shows how to build visibility and credibility by positioning yourself as a valuable resource and mini-celebrity within your target market.
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Dropped Jaw Syndrome, Your Fastest, Most Reliable Market Test
10.00(1) User Reviews
Article Summary: Use the Dropped Jaw Syndrome to find out what customers really want instantly. Read their body language.
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Branding Fiasco -- Better Be Who You Say You Are!
Article Summary: Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean.
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 Also see:  General Small Business : Starting a Business : Name and Identity and Related Articles
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