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Building Your Brand: 5 Steps to Building a Strong Brand & an Optimized Customer Experience Article Summary: Your Brand Image Creates Expectations. It Defines Who You Are, How You Operate, And How You're Different From Your Competitors. In Essence, Your Brand Image Is A Promise – A Promise That Must Be Kept. [Rate/Review this Article] ¤ [Tell Friends] ¤ [Clip It to Favorites]

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